Updated 2026-11-03

SEO Search Console Looker Studio template: what to include (coming soon)

Google Search Console already shows clicks, impressions, CTR and average position. Sharing those numbers with a client or a non-SEO teammate is still awkward: the UI is built for specialists, exports are clunky, and you usually want the same layout every month. A Looker Studio (now Data Studio) report fixes that. One link, one layout, filters that match how you talk about SEO.

Our SEO / Search Console starter is not available yet. This guide is the blueprint we are building against. Leave your email on that page if you want a note when the free template ships.

Connect Search Console to Looker Studio

Google’s native Search Console connector is free. In practice you need:

Ownership or sufficient access to the Search Console property (domain or URL-prefix).
Create → Data source → Search Console, pick the property and the table you need (Site Impression or URL Impression are the usual starting points), then Connect.
Add the source to a blank report, or to a copied template once ours is live.

Two limits worth planning for early:

Search Console data in Looker Studio is often delayed by a couple of days, so “yesterday” may be incomplete.
Query and page tables get large. Prefer date range controls, filters, and (for heavy properties) an extracted data source over dumping every row onto one page.

Pages a good SEO template should have

1. Overview

Scorecards for clicks, impressions, average CTR and average position, compared with the previous period. A time series of clicks vs impressions helps spot algorithm updates and seasonal dips without leaving the report.

2. Queries

A table of top queries with clicks, impressions, CTR and position. Add a brand vs non-brand split (a simple CONTAINS regex on your brand terms is enough for most sites). Non-brand queries are usually where content and landing-page work pays off.

3. Pages

Top landing pages by clicks and impressions, plus average position. Pair this with your GA4 template later if you want engagement and conversions on the same URLs.

4. Opportunities (near page one)

Filter or calculated fields for queries in roughly positions 4–20 with meaningful impressions. Those rows are the usual “quick win” list: improve title/meta, strengthen the page, or add internal links.

5. Countries & devices (optional)

Device and country splits matter for international sites and for mobile-first properties. Keep this page light so it does not compete with the query/page views for attention.

Filters that make the report usable

Date range (default last 28 days vs previous period)
Search type (Web / Image / Video / News) if you use more than Web
Country and device
Brand vs non-brand (custom field)
Page or query contains (for ad-hoc digging)

How this will ship in ReportKit

When the free SEO starter is ready it will:

Use Google’s native Search Console connector (no paid connector required)
Match the structure above as closely as Search Console quotas allow
Sit next to the free Google Ads and GA4 starters
Be added free to the $39 multi-client pack for buyers who already purchased

Until then, use this checklist to build your own report, or join the notify list.